Pinterest - Business Pages

Pinterest is a great way to showcase your shop! Here's a few ideas of how to make Pinterest work for you. 

Pattern Patter Team has team boards! If you do not have access to them, contact the social media leader and don't forget to provide your email address! She will send you an invitation! The team boards do have a few rules. 
#1 Post only your own listings to them
#2 The children's, crafts, etc have their own boards. Please do not post them in the Decades Boards. 

How do I get a Business Account? If you already have an account with Pinterest, you can convert to a business account. To read about how to set it up, go to:  https://help.pinterest.com/en/articles/set-your-business-account

How Can Pinterest Work for You? 
Easy! Here are a few tips that I discovered on The Guardian Website

First - Promote yourself as an expert. Post links to blog posts that you have written, create lookbooks, advertising campaigns, customer testimonials, etc.  

Next, Form a network - encourage re-pins and Pin-it's. Suggest that potential customers pin the items that they like to a board. To form a network, type in a keyword in Pinterest search. You can search Pinners, Pins, or Boards. So, for example, I searched boards for "sewing". I have other pattern sellers in my network. What I want is sewists. I look through the boards for pinners who sew. I chose a few to follow in hopes that the will follow me back. 

The third way to make Pinterst work for you is to keep it fresh and relevant. As the writer of the Guardian article, Jess Collins  states "Pins last forever so make sure you keep your content timeless and sticky so it remains of value."  So, if you are going to post Christmas items, remember that they stay there all year round unless you remove them. 

Forth
If there is a picture, there should be a pin. Any pictures on your website should become a pin. Use the Pin-it button and encourage the visitors to your site to do the same. Also, each of the Pinterest Boards should be strong enough to stand alone as a representation of your shop. 

Number Five - Rich Pins!   Rich pins are promoted Pins. They contain more information for your customers.  Jess says; "These enhanced pins are well worth their salt, showcasing more sales information, live stock and pricing and free automatic emails to anyone who has pinned a product if you amend the pricing or run an offer." 

The last way to make Pinterest work for your business is - Make sure the caption enhances the photo. Make it relevant, give them information that makes them want to visit your site. It counts toward SEO and Google search so make it good. 

I want to make sure that Jess Collins gets credit for this post. I rephrased and consolidated but Jess made it an easy interesting read. Here is Jess' info: Jess Collins is creative director at Type Communications. You can follow her on Twitter @Jess_Type