How to use Tumblr to Promote your Shop

Using Tumblr to Promote Your Shop

What is Tumblr?  Tumblr is a blogging and social media platform that has small groups that are focused on a specific topic. Some of the groups of interest to our team are vintage fashions, DIY, and crafts. Each group has followers communicating with each other and sharing each other’s content.

In order to promote your Etsy shop successfully on Tumblr, you need to join the communities relevant to your items and then post consistently. Here are five tips for making the most of Tumblr’s features to drive traffic to your Etsy shop.

1. Design You Page 

Tumblr offers some great, customizable templates. Select a theme that goes well with your posting formats. Make your photos pop by using a background that doesn’t distract the browser from the post.  If you don’t like the template that you chose, change it! You aren’t locked into a template. You can change it anytime. However, remember that you want to keep the focus on your posts so don’t change things around too often.

2. Your Tumblr Page Name

When you are signing up, chose your name carefully. Branding is important. If you can use your shop name, that’s great! That isn’t always possible though. Try to use keywords that are relevant as well as catchy.

         3. Be Creative - Images

When other Tumblr users follow you, your posts will show up on their Dashboards. As they scroll through the posts of all of the blogs they follow, what is going to make them pause or even click on your post?

·         If a listing has an interesting detail, post a close up of that detail. Peak some curiosity!  Sharp, colorful photos with clean backgrounds can grab someone’s attention. Photo editing can be an advantage on  a visual blog. The best size for Tumblr is 500 x 700 pixels. View the (Tumblr Etsy tag) for more photo ideas.

  

    4. Don’t Be All Business!

Look What I Made! 

         Using social media as a promotional tool is the main purpose for some of us. However, you are a human and showing your human side can be appealing to your followers. Share what you like to do, some life facts, what’s up! You can gain more followers that will take an interest in your shop if you diversify your posts. Did you make something cool? Did you cook a great dinner last night? Take a picture of it and share!

Great Hair Day

         Get personal!  Post some details about the creative process and materials, or even just a text post about how your day was. Post a picture of you! There are those days that your hair works, the make-up looks great – post one of those! Let people feel they know you. They are more likely to visit your shop if they like you.  

Remember to have fun. Discover other people with similar interests, help your team mates by promoting their posts and they can do the same for you. 

RetroMonkeys